{"id":2,"date":"2026-04-22T22:20:01","date_gmt":"2026-04-22T20:20:01","guid":{"rendered":"https:\/\/mercadeando.com\/traza360\/?page_id=2"},"modified":"2026-07-10T13:49:31","modified_gmt":"2026-07-10T18:49:31","slug":"inicio","status":"publish","type":"page","link":"https:\/\/mercadeando.com\/traza360\/","title":{"rendered":"Inicio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-615cfd4 e-flex e-con-boxed e-con e-parent\" data-id=\"615cfd4\" data-element_type=\"container\" data-e-type=\"container\" id=\"inicio\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.6999999999999999555910790149937383830547332763671875,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:18,&quot;end&quot;:70}},&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c42ca1 e-con-full e-flex e-con e-child\" data-id=\"6c42ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a3a35 elementor-widget elementor-widget-heading\" data-id=\"62a3a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trazabilidad ambiental<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3547e9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d3547e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Convierte acciones <br>\nambientales en datos<br>\nverificables.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d464d animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"71d464d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear Cuenta<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-411a496 e-con-full e-flex e-con e-child\" data-id=\"411a496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3324131 elementor-widget elementor-widget-image\" data-id=\"3324131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01.png\" class=\"attachment-medium size-medium wp-image-637\" alt=\"\" srcset=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01.png 800w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01-768x768.png 768w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01-300x300.png 300w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01-600x600.png 600w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/imagen-traza360right01-100x100.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8292a51 e-flex e-con-boxed e-con e-parent\" data-id=\"8292a51\" data-element_type=\"container\" data-e-type=\"container\" id=\"quienessomos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2628261 e-con-full e-flex e-con e-child\" data-id=\"2628261\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be41b40 elementor-widget elementor-widget-text-editor\" data-id=\"be41b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somos una plataforma tecnol\u00f3gica enfocada en impulsar la\u00a0<strong class=\"\" style=\"color: white;\">econom\u00eda circular<\/strong>\u00a0a trav\u00e9s de la medici\u00f3n y trazabilidad de acciones ambientales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03804c elementor-widget elementor-widget-text-editor\" data-id=\"b03804c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conectamos empresas, instituciones y comunidades para\u00a0 transformar iniciativas sostenibles en datos concretos que generan impacto real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c560c45 e-flex e-con-boxed e-con e-parent\" data-id=\"c560c45\" data-element_type=\"container\" data-e-type=\"container\" id=\"planes\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c4746f e-con-full e-flex e-con e-child\" data-id=\"7c4746f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5555394 elementor-widget elementor-widget-html\" data-id=\"5555394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- \r\n  TRAZA360 PRICING & COMPARISON (FULL ARCHITECTURE) \r\n  Fiel al Excel original y estilo Semrush.\r\n-->\r\n\r\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  .traza-scope { \r\n    font-family: 'roboto', sans-serif; \r\n    line-height: 1.5;\r\n    -webkit-font-smoothing: antialiased;\r\n    color: #1f2937;\r\n  }\r\n  .traza-card { \r\n    transition: all 0.4s cubic-bezier(0.175, 0.885, 0.32, 1.275); \r\n    background: #ffffff;\r\n    height: 100%;\r\n  }\r\n  .traza-card:hover { \r\n    transform: translateY(-12px); \r\n    box-shadow: 0 25px 50px -12px rgba(16, 185, 129, 0.2);\r\n  }\r\n  .emerald-gradient { \r\n    background: linear-gradient(135deg, #064e3b 0%, #065f46 100%); \r\n  }\r\n  .check-icon { color: #10b981; flex-shrink: 0; font-weight: bold; }\r\n<\/style>\r\n\r\n<div class=\"traza-scope bg-white\">\r\n  <!-- SECCI\u00d3N 1: CABECERA Y PLANES (GRID) -->\r\n  <div class=\"px-6 lg:px-8 bg-gray-50\/50\">\r\n    <div class=\"max-w-7xl mx-auto\">\r\n      <div class=\"text-center\">\r\n        <h2 class=\"text-4xl md:text-6xl font-black text-gray-900 tracking-tighter mb-6\">\r\n          Con <span class=\"text-emerald-500\" style=\"color:#5DE599;\">Traza360<\/span> podr\u00e1s tomar decisiones de en base a datos        <\/h2>\r\n        <p class=\"text-lg text-gray-500 max-w-3xl mx-auto\">\r\n            Conoce la trazabilidad de impacto medioambiental seg\u00fan tu tipo de usuario \r\n        <\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b2976e e-flex e-con-boxed e-con e-parent\" data-id=\"9b2976e\" data-element_type=\"container\" data-e-type=\"container\" id=\"beneficios\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d29f4b7 e-con-full e-flex e-con e-child\" data-id=\"d29f4b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736a572 elementor-widget elementor-widget-image\" data-id=\"736a572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/elementor\/thumbs\/1-1-rmq7vku7zvxvfxccwdhynfehidmrcfwdhn8hj657hc.png\" title=\"1\" alt=\"1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149623e elementor-widget elementor-widget-heading\" data-id=\"149623e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trazabilidad en tiempo real<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b024be9 elementor-widget elementor-widget-text-editor\" data-id=\"b024be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monitoreo constante de las acciones ambientales realizadas en tu organizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf8bf8 e-con-full e-flex e-con e-child\" data-id=\"7cf8bf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca9e1b elementor-widget elementor-widget-image\" data-id=\"8ca9e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/elementor\/thumbs\/2-1-rmq7vls26pz5rjazqvwl7x5y3ri4k503trvz0g3tb4.png\" title=\"2\" alt=\"2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9413dba elementor-widget elementor-widget-heading\" data-id=\"9413dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reportes e indicadores autom\u00e1ticos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8afd6f elementor-widget elementor-widget-text-editor\" data-id=\"f8afd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Generaci\u00f3n de m\u00e9tricas precisas y visualmente atractivas al instante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85f5864 e-con-full e-flex e-con e-child\" data-id=\"85f5864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc71b9b elementor-widget elementor-widget-image\" data-id=\"bc71b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/elementor\/thumbs\/3-1-rmq7vls26pz5rjazqvwl7x5y3ri4k503trvz0g3tb4.png\" title=\"3\" alt=\"3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e670063 elementor-widget elementor-widget-heading\" data-id=\"e670063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organizaci\u00f3n y centralizaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c2dc9 elementor-widget elementor-widget-text-editor\" data-id=\"29c2dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todos tus datos ambientales consolidaros en una sola plataforma segura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d6e591 e-con-full e-flex e-con e-child\" data-id=\"4d6e591\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204aa6a elementor-widget elementor-widget-image\" data-id=\"204aa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/elementor\/thumbs\/4-1-rmq7vmpwdk0g359mleb7sexep5dhru3u5wjghq2f4w.png\" title=\"4\" alt=\"4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a0af9 elementor-widget elementor-widget-heading\" data-id=\"d0a0af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sistema de incentivos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f6198 elementor-widget elementor-widget-text-editor\" data-id=\"23f6198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Motiva a los participantes a trav\u00e9s de aliados estrat\u00e9gicos y beneficios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da4b5b e-con-full e-flex e-con e-parent\" data-id=\"4da4b5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba734bb e-con-full e-flex e-con e-child\" data-id=\"ba734bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9218083 elementor-widget elementor-widget-html\" data-id=\"9218083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Section Header -->\r\n        <header class=\"section-header\">\r\n            <span class=\"badge\">Impacto Segmentado<\/span>\r\n            <h2 class=\"title\">Elige c\u00f3mo participar en TRAZA360<\/h2>\r\n            <p class=\"subtitle\">TRAZA360 re\u00fane a ciudadanos, instituciones y empresas en un mismo ecosistema para convertir acciones ambientales en datos verificables. Cada rol cumple una funci\u00f3n espec\u00edfica para generar un impacto medible.<\/p>\r\n        <\/header>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d838e94 elementor-widget elementor-widget-html\" data-id=\"d838e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Actors Layout Grid -->\r\n<main class=\"actors-grid\" id=\"actors-grid-container\">\r\n\r\n    <!-- Column 1: Estudiante -->\r\n    <section class=\"actor-column\" id=\"col-estudiante\">\r\n        <div class=\"category-pill pill-estudiante\" onclick=\"filterColumn('estudiante', this)\">Estudiante<\/div>\r\n        <div class=\"card card-estudiante\">\r\n            <div class=\"icon-box\">\r\n                <!-- Graduation Cap SVG -->\r\n                <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\r\n                    stroke-linejoin=\"round\">\r\n                    <path d=\"M22 10v6M2 10l10-5 10 5-10 5z\" \/>\r\n                    <path d=\"M6 12v5c0 2 2 3 6 3s6-1 6-3v-5\" \/>\r\n                <\/svg>\r\n            <\/div>\r\n            <h3>Alumnos<\/h3>\r\n            <p class=\"tagline\">Participa, aprende y genera impacto.<\/p>\r\n            <p class=\"description\">Completa retos ambientales, acumula ecopuntos, obt\u00e9n certificados y accede a\r\n                beneficios exclusivos mientras contribuyes con acciones que generan un impacto real.<\/p>\r\n            <div class=\"card-price\">\r\n                <span class=\"price-amount\"><span class=\"currency\">S\/<\/span> 0<\/span>\r\n                <span class=\"card-price-sub\">Acceso gratuito<\/span>\r\n            <\/div>\r\n            <a href=\"https:\/\/new.traza360.com\/suscription?plan=gratuito\" target=\"_blank\">\r\n                <button class=\"cta-btn btn-estudiante\" onclick=\"openModal('estudiante')\">\r\n                    Participar como Estudiante\r\n                    <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"\r\n                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3\">\r\n                        <\/path>\r\n                    <\/svg>\r\n                <\/button>\r\n            <\/a>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    <!-- Column 2: Gestor de Cambio -->\r\n    <section class=\"actor-column\" id=\"col-gestor\">\r\n        <div class=\"category-pill pill-gestor\" onclick=\"filterColumn('gestor', this)\">Gestor de Cambio<\/div>\r\n        <div class=\"gestor-cards\">\r\n\r\n            <!-- Card A: Instituciones educativas -->\r\n            <div class=\"card card-gestor\">\r\n                <div class=\"icon-box\">\r\n                    <!-- School Hat SVG -->\r\n                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\r\n                        stroke-linejoin=\"round\">\r\n                        <path d=\"M22 10v6M2 10l10-5 10 5-10 5z\" \/>\r\n                        <path d=\"M6 12v5c0 2 2 3 6 3s6-1 6-3v-5\" \/>\r\n                    <\/svg>\r\n                <\/div>\r\n                <h3>Instituciones educativas<\/h3>\r\n                <p class=\"tagline\">Forma ciudadanos comprometidos con el ambiente.<\/p>\r\n                <p class=\"description\">Crea retos, monitorea la participaci\u00f3n de los estudiantes y obt\u00e9n reportes que\r\n                    evidencian el impacto ambiental de tu instituci\u00f3n.<\/p>\r\n                <div class=\"card-price\">\r\n                    <span class=\"price-amount\"><span class=\"currency\">S\/<\/span> 800<\/span>\r\n                    <span class=\"card-price-sub\">al a\u00f1o<\/span>\r\n                <\/div>\r\n                <a href=\"https:\/\/new.traza360.com\/suscription?plan=institucional\" target=\"_blank\">\r\n                    <button class=\"cta-btn btn-gestor\" onclick=\"openModal('instituciones')\">\r\n                        Registrar Instituci\u00f3n\r\n                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"\r\n                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                d=\"M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3\"><\/path>\r\n                        <\/svg>\r\n                    <\/button>\r\n                <\/a>\r\n            <\/div>\r\n\r\n            <!-- Card B: Entidades del estado -->\r\n            <div class=\"card card-gestor\">\r\n                <div class=\"icon-box\">\r\n                    <!-- Building\/State SVG -->\r\n                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\r\n                        stroke-linejoin=\"round\">\r\n                        <path\r\n                            d=\"M4 22V4h16v18M12 14h.01M16 14h.01M8 14h.01M12 18h.01M16 18h.01M8 18h.01M12 10h.01M16 10h.01M8 10h.01M12 6h.01M16 6h.01M8 6h.01\" \/>\r\n                    <\/svg>\r\n                <\/div>\r\n                <h3>Entidades del estado<\/h3>\r\n                <p class=\"tagline\">Gestiona programas ambientales con informaci\u00f3n confiable.<\/p>\r\n                <p class=\"description\">Planifica programas ambientales y haz seguimiento de iniciativas p\u00fablicas con\r\n                    reportes unificados de trazabilidad y rendici\u00f3n de cuentas.<\/p>\r\n                <div class=\"price-tier-list\">\r\n                    <div class=\"price-tier-item\">\r\n                        <span class=\"price-tier-name\">Instituciones Educativas<\/span>\r\n                        <div class=\"price-tier-value-container\">\r\n                            <span class=\"price-tier-value\"><span class=\"price-currency\">S\/<\/span> 800<\/span>\r\n                            <span class=\"price-tier-sub\">\/ a\u00f1o<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"price-tier-item\">\r\n                        <span class=\"price-tier-name\">Municipalidades<\/span>\r\n                        <div class=\"price-tier-value-container\">\r\n                            <span class=\"price-tier-value\"><span class=\"price-currency\">S\/<\/span> 1,500<\/span>\r\n                            <span class=\"price-tier-sub\">\/ a\u00f1o<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"price-tier-item\">\r\n                        <span class=\"price-tier-name\">Regiones<\/span>\r\n                        <div class=\"price-tier-value-container\">\r\n                            <span class=\"price-tier-value\"><span class=\"price-currency\">S\/<\/span> 3,000<\/span>\r\n                            <span class=\"price-tier-sub\">\/ a\u00f1o<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <a href=\"https:\/\/new.traza360.com\/suscription?plan=institucional\" target=\"_blank\">\r\n                    <button class=\"cta-btn btn-gestor\" onclick=\"openModal('estado')\">\r\n                        Solicitar Acceso\r\n                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"\r\n                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                d=\"M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3\"><\/path>\r\n                        <\/svg>\r\n                    <\/button>\r\n                <\/a>\r\n            <\/div>\r\n\r\n            <!-- Card C: ONG -->\r\n            <div class=\"card card-gestor\">\r\n                <div class=\"icon-box\">\r\n                    <!-- Globe\/Impact SVG -->\r\n                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\r\n                        stroke-linejoin=\"round\">\r\n                        <circle cx=\"12\" cy=\"12\" r=\"10\" \/>\r\n                        <line x1=\"2\" y1=\"12\" x2=\"22\" y2=\"12\" \/>\r\n                        <path\r\n                            d=\"M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z\" \/>\r\n                    <\/svg>\r\n                <\/div>\r\n                <h3>ONG<\/h3>\r\n                <p class=\"tagline\">Mide el impacto de tus proyectos sociales y ambientales.<\/p>\r\n                <p class=\"description\">Tienen el detalle y la trazabilidad sobre el impulso de sostenibilidad de las\r\n                    empresas, instituciones y colegios del pa\u00eds, lo que les permite profundizar en sus an\u00e1lisis y\r\n                    oportunidades de inversi\u00f3n.<\/p>\r\n                <div class=\"card-price\">\r\n                    <span class=\"price-amount\"><span class=\"currency\">S\/<\/span> 5,000<\/span>\r\n                    <span class=\"card-price-sub\">al a\u00f1o<\/span>\r\n                <\/div>\r\n                <a href=\"https:\/\/new.traza360.com\/suscription?plan=institucional\" target=\"_blank\">\r\n                    <button class=\"cta-btn btn-gestor\" onclick=\"openModal('ong')\">\r\n                        Vincular Proyectos\r\n                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"\r\n                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                d=\"M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3\"><\/path>\r\n                        <\/svg>\r\n                    <\/button>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    <!-- Column 3: Aliado -->\r\n    <section class=\"actor-column\" id=\"col-aliado\">\r\n        <div class=\"category-pill pill-aliado\" onclick=\"filterColumn('aliado', this)\">Aliado<\/div>\r\n        <div class=\"card card-aliado\">\r\n            <div class=\"icon-box\">\r\n                <!-- Briefcase\/Company SVG -->\r\n                <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\"\r\n                    stroke-linejoin=\"round\">\r\n                    <rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\" ry=\"2\" \/>\r\n                    <path d=\"M16 21V5a2 2 0 0 0-2-2h-4a2 2 0 0 0-2 2v16\" \/>\r\n                <\/svg>\r\n            <\/div>\r\n            <h3>Empresas<\/h3>\r\n            <p class=\"tagline\">Demuestra tu compromiso con la sostenibilidad.<\/p>\r\n            <ul class=\"checklist\">\r\n                <li>Necesitan reportar impacto real.<\/li>\r\n                <li>Buscan herramientas que ordenen datos y generen indicadores.<\/li>\r\n                <li>Reciben publicidad directa y hacen brillar su reputaci\u00f3n corporativa.<\/li>\r\n            <\/ul>\r\n            <div class=\"price-tier-list\">\r\n                <div class=\"price-tier-item\">\r\n                    <span class=\"price-tier-name\">B\u00e1sico<\/span>\r\n                    <div class=\"price-tier-value-container\">\r\n                        <span class=\"price-tier-value\"><span class=\"price-currency\">S\/<\/span> 0<\/span>\r\n                        <span class=\"price-tier-sub\">Sin Licencia<\/span>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"price-tier-item\">\r\n                    <span class=\"price-tier-name\">Corporativo<\/span>\r\n                    <div class=\"price-tier-value-container\">\r\n                        <span class=\"price-tier-value\"><span class=\"price-currency\">S\/<\/span> 2,000<\/span>\r\n                        <span class=\"price-tier-sub\">\/ a\u00f1o<\/span>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"price-tier-item\">\r\n                    <span class=\"price-tier-name\">Gestores<\/span>\r\n                    <div class=\"price-tier-value-container\">\r\n                        <span class=\"price-tier-value text-value\">Cotizaci\u00f3n<\/span>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <a href=\"https:\/\/new.traza360.com\/suscription?plan=aliado\" target=\"_blank\">\r\n                <button class=\"cta-btn btn-aliado\" onclick=\"openModal('empresas')\">\r\n                    Quiero ser Aliado\r\n                    <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"\r\n                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3\">\r\n                        <\/path>\r\n                    <\/svg>\r\n                <\/button>\r\n            <\/a>\r\n        <\/div>\r\n    <\/section>\r\n<\/main>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01483f9 e-con-full e-flex e-con e-parent\" data-id=\"01483f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cfd799 e-con-full e-flex e-con e-child\" data-id=\"4cfd799\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01c036d e-con-full e-flex e-con e-child\" data-id=\"01c036d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f97de elementor-widget elementor-widget-heading\" data-id=\"04f97de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conoce las ventajas y beneficios de Traza 360<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c5a7be e-con-full e-flex e-con e-child\" data-id=\"6c5a7be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a30979 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"5a30979\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mi-boton-toggle\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver detalle<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e92a608 e-con-full e-flex e-con e-child\" data-id=\"e92a608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dbe7bf e-con-full elementor-hidden-tablet mi-contenedor-animado e-flex e-con e-parent\" data-id=\"5dbe7bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55a03dc e-con-full e-flex e-con e-child\" data-id=\"55a03dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e375bf traza-title elementor-widget elementor-widget-heading\" data-id=\"5e375bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparaci\u00f3n de ventajas y beneficios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f33f3 elementor-widget elementor-widget-html\" data-id=\"84f33f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"traza-wrapper\">\r\n        <div class=\"\">\r\n            <!-- ================= ESCRITORIO ================= -->\r\n            <div class=\"traza-desktop-view\">\r\n                <table class=\"traza-table\">\r\n                    <thead>\r\n                        <tr>\r\n                            <th class=\"traza-col-feature\">Nombre de Plan<\/th>\r\n                            <th class=\"traza-col-plan\" style=\"text-align: center;\">\r\n                                <span class=\"traza-plan-badge traza-badge-student\">Estudiantes<\/span>\r\n                            <\/th>\r\n                            <th class=\"traza-col-plan\" style=\"text-align: center;\">\r\n                                <span class=\"traza-plan-badge traza-badge-gestor\">Gestor de Cambio<\/span>\r\n                            <\/th>\r\n                            <th class=\"traza-col-plan traza-col-highlight\"\r\n                                style=\"text-align: center; border-bottom: 3.5px solid #10b981;\">\r\n                                <span class=\"traza-plan-badge traza-badge-aliado\">Aliado<\/span>\r\n                            <\/th>\r\n                        <\/tr>\r\n                    <\/thead>\r\n                    <tbody>\r\n\r\n                        <!-- Entorno Plataforma -->\r\n                        <tr>\r\n                            <td>\r\n                                <span class=\"traza-row-title\">Entorno Plataforma<\/span>\r\n                                <span class=\"traza-row-desc\">Tipo de interfaz y funciones habilitadas.<\/span>\r\n                            <\/td>\r\n                            <td style=\"text-align: center;\">\r\n                                <span class=\"traza-inline-badge\">Participativo<\/span>\r\n                            <\/td>\r\n                            <td colspan=\"2\" style=\"text-align: center; font-weight: 600; background-color: #fbfcfc;\">\r\n                                <span class=\"traza-inline-badge\"\r\n                                    style=\"background-color: #e2e8f0; color: #0f172a;\">Administrativo<\/span>\r\n                            <\/td>\r\n                        <\/tr>\r\n\r\n                        <!-- A Qui\u00e9n Va Dirigido -->\r\n                        <tr>\r\n                            <td>\r\n                                <span class=\"traza-row-title\">A qui\u00e9n va dirigido<\/span>\r\n                                <span class=\"traza-row-desc\">Perfil del usuario u organizaci\u00f3n destino.<\/span>\r\n                            <\/td>\r\n                            <td style=\"font-size: 0.82rem; line-height: 1.5; color: #475569;\">\r\n                                Solo para alumnos de Instituciones Educativas. <br>\r\n                                <span style=\"font-size: 0.72rem; color: #94a3b8; display: block; margin-top: 4px;\">\r\n                                    *Su cuenta se crea \u00fanicamente con un correo institucional y\/o aprobado manualmente\r\n                                    por el tutor del aula.\r\n                                <\/span>\r\n                            <\/td>\r\n                            <td style=\"font-size: 0.82rem; line-height: 1.5; color: #475569;\">\r\n                                Para el \u00e1rea administrativa de las Instituciones Educativas, Municipalidades, Gobiernos\r\n                                regionales y ONG.\r\n                            <\/td>\r\n                            <td class=\"traza-col-highlight\"\r\n                                style=\"font-size: 0.82rem; line-height: 1.5; color: #0f172a; font-weight: 600;\">\r\n                                Empresas, emprendimientos, organizaciones y entidades que desean incentivar acciones\r\n                                sostenibles, ofrecer beneficios y medir la participaci\u00f3n generada.\r\n                            <\/td>\r\n                        <\/tr>\r\n\r\n                        <!-- Descripci\u00f3n o Ventajas -->\r\n                        <tr>\r\n                            <td>\r\n                                <span class=\"traza-row-title\">Descripci\u00f3n o Ventajas<\/span>\r\n                                <span class=\"traza-row-desc\">Reportes, accesos y beneficios del plan.<\/span>\r\n                            <\/td>\r\n                            <!-- ESTUDIANTES VENTAJAS -->\r\n                            <td>\r\n                                <ul class=\"traza-list\">\r\n                                    <li class=\"traza-list-item\">\r\n                                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                        <\/svg>\r\n                                        Acceso a la plataforma Traza360.\r\n                                    <\/li>\r\n                                    <li class=\"traza-list-item\">\r\n                                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                        <\/svg>\r\n                                        Participaci\u00f3n en retos ambientales.\r\n                                    <\/li>\r\n                                    <li class=\"traza-list-item\">\r\n                                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                        <\/svg>\r\n                                        Carga de evidencias fotogr\u00e1ficas.\r\n                                    <\/li>\r\n                                    <li class=\"traza-list-item\">\r\n                                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                        <\/svg>\r\n                                        Certificado digital de participaci\u00f3n.\r\n                                    <\/li>\r\n                                    <li class=\"traza-list-item\">\r\n                                        <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                            <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                        <\/svg>\r\n                                        A mayor puntuaci\u00f3n de reciclaje participa de concurso de premios monetarios y\/o\r\n                                        de distinci\u00f3n.\r\n                                    <\/li>\r\n                                <\/ul>\r\n                            <\/td>\r\n                            <!-- GESTOR DE CAMBIO VENTAJAS -->\r\n                            <td>\r\n                                <div class=\"traza-sub-profile\">\r\n                                    <span class=\"traza-sub-title\">Instituciones Educativas<\/span>\r\n                                    <span class=\"traza-sub-desc\">Los docentes o autores pueden crear aulas y usuarios\r\n                                        para los alumnos y vincularlos para crear retos de sostenibilidad,\r\n                                        permiti\u00e9ndoles tener un detalle del avance de cada alumno.<\/span>\r\n                                <\/div>\r\n                                <div class=\"traza-sub-profile\">\r\n                                    <span class=\"traza-sub-title\">Municipalidades<\/span>\r\n                                    <span class=\"traza-sub-desc\">Pueden tener reportes seg\u00fan el distrito de\r\n                                        representaci\u00f3n de las empresas e instituciones educativas que aportan a la\r\n                                        econom\u00eda circular e impacto ambiental.<\/span>\r\n                                <\/div>\r\n                                <div class=\"traza-sub-profile\">\r\n                                    <span class=\"traza-sub-title\">Gobiernos Regionales<\/span>\r\n                                    <span class=\"traza-sub-desc\">Pueden obtener reportes seg\u00fan la regi\u00f3n donde se\r\n                                        desempe\u00f1an de las empresas e instituciones educativas que aportan a la econom\u00eda\r\n                                        circular e impacto ambiental.<\/span>\r\n                                <\/div>\r\n                                <div class=\"traza-sub-profile\">\r\n                                    <span class=\"traza-sub-title\">ONG<\/span>\r\n                                    <span class=\"traza-sub-desc\">Obtienen reportes de todas las provincias y distritos\r\n                                        del pa\u00eds para conocer el desempe\u00f1o e impacto ambiental de cada empresa e\r\n                                        instituci\u00f3n educativa del Per\u00fa.<\/span>\r\n                                <\/div>\r\n                            <\/td>\r\n                            <!-- ALIADO VENTAJAS (3 niveles) -->\r\n                            <td class=\"traza-col-highlight\">\r\n                                <!-- Aliado B\u00e1sico -->\r\n                                <div class=\"traza-sub-profile traza-aliado-tier\">\r\n                                    <span class=\"traza-sub-title\">\r\n                                        <span class=\"traza-tier-badge tier-basico\">B\u00e1sico<\/span>\r\n                                    <\/span>\r\n                                    <span class=\"traza-sub-desc traza-tier-note\">Sin pago de licencia. Ideal para\r\n                                        aliados que aportan incentivos a la comunidad Traza360.<\/span>\r\n                                    <ul class=\"traza-list traza-list-sm\">\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Mant\u00e9n activos en la cuponera tus bienes, servicios, descuentos o\r\n                                            experiencias.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Recibe reporte de canjes: qui\u00e9n canje\u00f3, qu\u00e9 cup\u00f3n utiliz\u00f3 y qu\u00e9 reto realiz\u00f3\r\n                                            para obtener sus EcoPuntos.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Gana presencia como aliado dentro del ecosistema de incentivos de Traza360.\r\n                                        <\/li>\r\n                                    <\/ul>\r\n                                <\/div>\r\n                                <!-- Aliado Corporativo -->\r\n                                <div class=\"traza-sub-profile traza-aliado-tier\">\r\n                                    <span class=\"traza-sub-title\">\r\n                                        <span class=\"traza-tier-badge tier-corporativo\">Corporativo<\/span>\r\n                                    <\/span>\r\n                                    <span class=\"traza-sub-desc traza-tier-note\">Incluye todo lo del Aliado B\u00e1sico,\r\n                                        m\u00e1s:<\/span>\r\n                                    <ul class=\"traza-list traza-list-sm\">\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Registro fotogr\u00e1fico + 1 post de visibilidad y 3 videos cortos al a\u00f1o para\r\n                                            las redes de Traza360.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Creaci\u00f3n de hasta 2 retos internos al a\u00f1o para sus colaboradores.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Mayor visibilidad de marca vinculada a campa\u00f1as de sostenibilidad y econom\u00eda\r\n                                            circular.\r\n                                        <\/li>\r\n                                    <\/ul>\r\n                                <\/div>\r\n                                <!-- Aliado Gestor -->\r\n                                <div class=\"traza-sub-profile traza-aliado-tier\" style=\"margin-bottom: 0;\">\r\n                                    <span class=\"traza-sub-title\">\r\n                                        <span class=\"traza-tier-badge tier-gestor\">Gestor<\/span>\r\n                                    <\/span>\r\n                                    <span class=\"traza-sub-desc traza-tier-note\">Incluye todo lo del Aliado B\u00e1sico y\r\n                                        Corporativo, m\u00e1s:<\/span>\r\n                                    <ul class=\"traza-list traza-list-sm\">\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Vincula instituciones educativas a sus campa\u00f1as o retos.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Accede a reportes del Plan Gestor: participaci\u00f3n, retos, evidencias\r\n                                            fotogr\u00e1ficas, materiales registrados e indicadores por instituci\u00f3n,\r\n                                            distrito, provincia o regi\u00f3n.\r\n                                        <\/li>\r\n                                        <li class=\"traza-list-item\">\r\n                                            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" viewBox=\"0 0 24 24\"\r\n                                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                <path stroke-linecap=\"round\" stroke-linejoin=\"round\"\r\n                                                    d=\"M4.5 12.75l6 6 9-13.5\"><\/path>\r\n                                            <\/svg>\r\n                                            Consolida el seguimiento de sus alianzas e impacto para la toma de\r\n                                            decisiones.\r\n                                        <\/li>\r\n                                    <\/ul>\r\n                                <\/div>\r\n                            <\/td>\r\n                        <\/tr>\r\n                        <!-- Periodo de Prueba -->\r\n                        <tr>\r\n                            <td>\r\n                                <span class=\"traza-row-title\">\u00bfPeriodo de prueba?<\/span>\r\n                                <span class=\"traza-row-desc\">Evaluaci\u00f3n gratuita de la plataforma.<\/span>\r\n                            <\/td>\r\n                            <td style=\"text-align: center; vertical-align: middle;\">\r\n                                <span class=\"traza-inline-badge badge-danger\">No<\/span>\r\n                            <\/td>\r\n                            <td colspan=\"2\"\r\n                                style=\"text-align: center; vertical-align: middle; background-color: #fbfcfc;\">\r\n                                <span class=\"traza-inline-badge badge-success\"\r\n                                    style=\"font-weight: 800; background-color: #059669; color: #ffffff; padding: 6px 18px;\">S\u00ed,\r\n                                    por 1 mes<\/span>\r\n                            <\/td>\r\n                        <\/tr>\r\n\r\n                    <\/tbody>\r\n                <\/table>\r\n            <\/div>\r\n\r\n            <!-- ================= M\u00d3VIL (TARJETAS APILADAS) ================= -->\r\n            <div class=\"traza-mobile-view\">\r\n\r\n                <!-- Tarjeta Estudiantes -->\r\n                <div class=\"traza-mobile-card\">\r\n                    <div class=\"traza-mobile-header\">\r\n                        <span class=\"traza-mobile-title\">Estudiantes<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Entorno<\/span>\r\n                        <span class=\"traza-inline-badge\">Participativo<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">A qui\u00e9n va dirigido<\/span>\r\n                        <p class=\"traza-mobile-text\">\r\n                            Solo para alumnos de Instituciones Educativas. <br>\r\n                            <span style=\"font-size: 0.72rem; color: #94a3b8; display: block; margin-top: 4px;\">\r\n                                *Su cuenta se crea \u00fanicamente con un correo institucional y\/o aprobado manualmente por\r\n                                el tutor del aula.\r\n                            <\/span>\r\n                        <\/p>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Ventajas<\/span>\r\n                        <ul class=\"traza-list\">\r\n                            <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                    viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                    <\/path>\r\n                                <\/svg> Acceso a plataforma.<\/li>\r\n                            <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                    viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                    <\/path>\r\n                                <\/svg> Retos ambientales.<\/li>\r\n                            <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                    viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                    <\/path>\r\n                                <\/svg> Carga de fotos.<\/li>\r\n                            <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                    viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                    <\/path>\r\n                                <\/svg> Certificado digital.<\/li>\r\n                            <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                    viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                    <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                    <\/path>\r\n                                <\/svg> Concurso de premios seg\u00fan reciclaje.<\/li>\r\n                        <\/ul>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n\r\n                <!-- Tarjeta Gestor de Cambio -->\r\n                <div class=\"traza-mobile-card\">\r\n                    <div class=\"traza-mobile-header\">\r\n                        <span class=\"traza-mobile-title\">Gestor de Cambio<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Entorno<\/span>\r\n                        <span class=\"traza-inline-badge\">Administrativo<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">A qui\u00e9n va dirigido<\/span>\r\n                        <p class=\"traza-mobile-text\">Para el \u00e1rea administrativa de Instituciones Educativas,\r\n                            Municipalidades, Gobiernos regionales y ONG.<\/p>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Ventajas por Perfil<\/span>\r\n                        <div class=\"traza-sub-profile\">\r\n                            <span class=\"traza-sub-title\">Instituciones Educativas<\/span>\r\n                            <span class=\"traza-sub-desc\">Aulas, creaci\u00f3n de alumnos, retos y monitoreo de avance\r\n                                individual.<\/span>\r\n                        <\/div>\r\n                        <div class=\"traza-sub-profile\">\r\n                            <span class=\"traza-sub-title\">Municipalidades<\/span>\r\n                            <span class=\"traza-sub-desc\">Reportes de empresas y colegios locales aportantes.<\/span>\r\n                        <\/div>\r\n                        <div class=\"traza-sub-profile\">\r\n                            <span class=\"traza-sub-title\">Gobiernos Regionales<\/span>\r\n                            <span class=\"traza-sub-desc\">Reportes unificados por impacto local de la regi\u00f3n.<\/span>\r\n                        <\/div>\r\n                        <div class=\"traza-sub-profile\">\r\n                            <span class=\"traza-sub-title\">ONG<\/span>\r\n                            <span class=\"traza-sub-desc\">Reportes de desempe\u00f1o provincial y distrital nacional.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\"\r\n                        style=\"margin-bottom:0; border-top:1px solid #f1f5f9; padding-top:16px;\">\r\n                        <span class=\"traza-mobile-section-title\">Prueba Gratuita<\/span>\r\n                        <span class=\"traza-inline-badge badge-success\"\r\n                            style=\"background-color: #059669; color: #ffffff;\">S\u00ed, por 1 mes<\/span>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <!-- Tarjeta Aliado -->\r\n                <div class=\"traza-mobile-card card-highlight\">\r\n                    <div class=\"traza-mobile-header\">\r\n                        <span class=\"traza-mobile-title\" style=\"color: #059669;\">Aliado<\/span>\r\n                        <span class=\"traza-plan-badge traza-badge-aliado\"\r\n                            style=\"background-color: #059669; color: #ffffff;\">3 Niveles<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Entorno<\/span>\r\n                        <span class=\"traza-inline-badge\"\r\n                            style=\"background-color: #e2e8f0; color: #0f172a;\">Administrativo<\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">A qui\u00e9n va dirigido<\/span>\r\n                        <p class=\"traza-mobile-text\" style=\"font-weight: 600; color: #0f172a;\">Empresas,\r\n                            emprendimientos, organizaciones y entidades que desean incentivar acciones sostenibles,\r\n                            ofrecer beneficios y medir la participaci\u00f3n generada.<\/p>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\">\r\n                        <span class=\"traza-mobile-section-title\">Niveles del Plan Aliado<\/span>\r\n\r\n                        <!-- B\u00e1sico -->\r\n                        <div class=\"traza-sub-profile traza-aliado-tier\">\r\n                            <span class=\"traza-sub-title\">\r\n                                <span class=\"traza-tier-badge tier-basico\">B\u00e1sico<\/span>\r\n                            <\/span>\r\n                            <span class=\"traza-sub-desc\">Sin pago de licencia. Ideal para aliados que aportan incentivos\r\n                                a la comunidad.<\/span>\r\n                            <ul class=\"traza-list traza-list-sm\">\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Cuponera de bienes, servicios y descuentos.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Reporte de canjes de EcoPuntos.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Presencia en ecosistema Traza360.<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n\r\n                        <!-- Corporativo -->\r\n                        <div class=\"traza-sub-profile traza-aliado-tier\">\r\n                            <span class=\"traza-sub-title\">\r\n                                <span class=\"traza-tier-badge tier-corporativo\">Corporativo<\/span>\r\n                            <\/span>\r\n                            <span class=\"traza-sub-desc\">Incluye todo lo del B\u00e1sico, m\u00e1s:<\/span>\r\n                            <ul class=\"traza-list traza-list-sm\">\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> 1 post + 3 videos cortos\/a\u00f1o en redes Traza360.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Hasta 2 retos internos\/a\u00f1o para colaboradores.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Mayor visibilidad en campa\u00f1as de sostenibilidad.<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n\r\n                        <!-- Gestor -->\r\n                        <div class=\"traza-sub-profile traza-aliado-tier\" style=\"margin-bottom:0;\">\r\n                            <span class=\"traza-sub-title\">\r\n                                <span class=\"traza-tier-badge tier-gestor\">Gestor<\/span>\r\n                            <\/span>\r\n                            <span class=\"traza-sub-desc\">Incluye todo lo del B\u00e1sico y Corporativo, m\u00e1s:<\/span>\r\n                            <ul class=\"traza-list traza-list-sm\">\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Vincula instituciones educativas a sus campa\u00f1as.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Reportes por instituci\u00f3n, distrito, provincia o regi\u00f3n.<\/li>\r\n                                <li class=\"traza-list-item\"><svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\"\r\n                                        viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\">\r\n                                        <\/path>\r\n                                    <\/svg> Seguimiento consolidado de alianzas e impacto.<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"traza-mobile-section\"\r\n                        style=\"margin-bottom:0; border-top:1px solid #e2e8f0; padding-top:16px;\">\r\n                        <span class=\"traza-mobile-section-title\">Prueba Gratuita<\/span>\r\n                        <span class=\"traza-inline-badge badge-success\"\r\n                            style=\"background-color: #059669; color: #ffffff;\">S\u00ed, por 1 mes<\/span>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05a4686 e-flex e-con-boxed e-con e-parent\" data-id=\"05a4686\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab78bf0 e-con-full e-flex e-con e-child\" data-id=\"ab78bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8d465 elementor-widget elementor-widget-heading\" data-id=\"7a8d465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que dicen de nosotros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a78cf24 e-con-full e-flex e-con e-child\" data-id=\"a78cf24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7402334 elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"7402334\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a0e9261\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/1-perfil.jpeg\" alt=\"\u2014 Representante de empresa privada\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">\u2014 Representante de empresa privada<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"TRAZA360 nos permiti\u00f3 organizar y demostrar el impacto real de nuestras iniciativas ambientales. Hoy contamos con datos claros para nuestras decisiones.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c20aa0b e-con-full e-flex e-con e-child\" data-id=\"c20aa0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e850b5 elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"5e850b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a0e9261\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/2-perfil.jpeg\" alt=\"\u2014 Director de instituci\u00f3n educativa\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">\u2014 Director de instituci\u00f3n educativa<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00abGracias a la plataforma, nuestros estudiantes participan activamente y podemos medir su impacto en sostenibilidad.\u00bb\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7a6fa5 e-con-full e-flex e-con e-child\" data-id=\"e7a6fa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5442d elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"0f5442d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a0e9261\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/3-perfil.jpeg\" alt=\"\u2014 Funcionario municipal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">\u2014 Funcionario municipal<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00abHemos logrado mayor participaci\u00f3n ciudadana y mejor control de nuestras actividades ambientales.\u00bb\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c938a e-con-full e-flex e-con e-parent\" data-id=\"65c938a\" data-element_type=\"container\" data-e-type=\"container\" id=\"servicios\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-01f268b e-con-full e-flex e-con e-child\" data-id=\"01f268b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4037b elementor-widget elementor-widget-heading\" data-id=\"0c4037b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capacitaciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee528e elementor-widget elementor-widget-text-editor\" data-id=\"bee528e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fortalece el conocimiento de tu equipo en sostenibilidad, econom\u00eda circular y uso de herramientas digitales para la gesti\u00f3n ambiental.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbe689 elementor-widget elementor-widget-button\" data-id=\"bfbe689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/51913041708?text=Hola%20Traza360%2C%20me%20gustar%C3%ADa%20recibir%20informaci%C3%B3n%20sobre%20las%20capacitaciones%20de%20gesti%C3%B3n%20ambiental.\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver capacitaciones<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55665e8 e-con-full e-flex e-con e-child\" data-id=\"55665e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0340b31 elementor-widget elementor-widget-heading\" data-id=\"0340b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consultor\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c94e4 elementor-widget elementor-widget-text-editor\" data-id=\"53c94e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1amos e implementamos estrategias ambientales y digitales adaptadas a tu organizaci\u00f3n para maximizar impacto y resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13582c1 elementor-widget elementor-widget-button\" data-id=\"13582c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/51913041708?text=Hola%20Traza360%2C%20deseo%20realizar%20una%20consulta%20sobre%20la%20plataforma.\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae85f92 e-flex e-con-boxed e-con e-parent\" data-id=\"ae85f92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-827224a e-con-full e-flex e-con e-child\" data-id=\"827224a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c86d302 elementor-widget elementor-widget-html\" data-id=\"c86d302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- \r\n  TRAZA360 PRICING & COMPARISON (FULL ARCHITECTURE) \r\n  Fiel al Excel original y estilo Semrush.\r\n-->\r\n\r\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  .traza-scope { \r\n    font-family: 'roboto', sans-serif; \r\n    line-height: 1.5;\r\n    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diferentes actores del ecosistema generan un cambio sostenible medible y real.\r\n        <\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43c0050 e-flex e-con-boxed e-con e-parent\" data-id=\"43c0050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab80481 e-con-full e-flex e-con e-child\" data-id=\"ab80481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2000736 e-con e-atomic-element e-div-block-base e-2000736-ec751de \" data-id=\"2000736\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2000736\" data-e-type=\"e-div-block\" data-id=\"2000736\">\n    \t\t<div class=\"elementor-element elementor-element-3ee3316 elementor-widget elementor-widget-image\" data-id=\"3ee3316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"902\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/Noticia-1.jpeg\" class=\"attachment-full size-full wp-image-618\" alt=\"Noticia 1\" srcset=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/Noticia-1.jpeg 1600w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/Noticia-1-768x433.jpeg 768w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/Noticia-1-1536x866.jpeg 1536w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/Noticia-1-600x338.jpeg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b267222 elementor-widget elementor-widget-text-editor\" data-id=\"b267222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Programa PAIS: M\u00e1s de 500 ni\u00f1os de Huicungo fortalecer\u00e1n su crecimiento con nuevo M\u00f3dulo de Desarrollo Infantil Temprano<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9904831 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"9904831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/perumin.com\/perumin37\/public\/es\/prensa\/notas\/ecotapiz-transforma-residuos-de-tapiceria-en-mobiliario-y-materiales-educativos-sostenibles\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el articulo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62596c4 e-con-full e-flex e-con e-child\" data-id=\"62596c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2668ccd e-con e-atomic-element e-div-block-base e-2668ccd-e2a7c08 \" data-id=\"2668ccd\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2668ccd\" data-e-type=\"e-div-block\" data-id=\"2668ccd\">\n    \t\t<div class=\"elementor-element elementor-element-68681d8 elementor-widget elementor-widget-image\" data-id=\"68681d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-2.jpg\" class=\"attachment-full size-full wp-image-619\" alt=\"noticia 2\" srcset=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-2.jpg 1280w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-2-768x432.jpg 768w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-2-600x338.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d8cb1 elementor-widget elementor-widget-text-editor\" data-id=\"f2d8cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"\"><strong>EMegasolution: De pegar volantes en los postes a crear tres emprendimientos de tapicer\u00eda con impacto social<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a53ea elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"02a53ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.gob.pe\/institucion\/pais\/noticias\/1069951-programa-pais-mas-de-500-ninos-de-huicungo-fortaleceran-su-crecimiento-con-nuevo-modulo-de-desarrollo-infantil-temprano\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el articulo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d452ec e-con-full e-flex e-con e-child\" data-id=\"8d452ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e50414 e-con e-atomic-element e-div-block-base e-0e50414-497f854 \" data-id=\"0e50414\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0e50414\" data-e-type=\"e-div-block\" data-id=\"0e50414\">\n    \t\t<div class=\"elementor-element elementor-element-399ddb7 elementor-widget elementor-widget-image\" data-id=\"399ddb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-3-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-621\" alt=\"\" srcset=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-3-1-768x432.jpg 768w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-3-1-600x338.jpg 600w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-3-1.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14ecfd elementor-widget elementor-widget-text-editor\" data-id=\"e14ecfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"\"><strong>EcoTapiz transforma residuos de tapicer\u00eda en mobiliario y materiales educativos sostenibles<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd729d elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"1fd729d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/infomercado.pe\/emprendimientos-megasolution-tres-emprendimientos-de-tapiceria-con-impacto-social-emprendedores-peru\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el articulo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3b0348 e-con-full e-flex e-con e-child\" data-id=\"d3b0348\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28023c2 e-con e-atomic-element e-div-block-base e-28023c2-ebb68d6 \" data-id=\"28023c2\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"28023c2\" data-e-type=\"e-div-block\" data-id=\"28023c2\">\n    \t\t<div class=\"elementor-element elementor-element-48e67f8 elementor-widget elementor-widget-image\" data-id=\"48e67f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/reel\/DKcp7jZP_1y\/?igsh=aWxpcW9qM3d0MWJn\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-4.jpg\" class=\"attachment-full size-full wp-image-622\" alt=\"\" srcset=\"https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-4.jpg 1280w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-4-768x432.jpg 768w, https:\/\/mercadeando.com\/traza360\/wp-content\/uploads\/2026\/06\/noticia-4-600x338.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8b586 elementor-widget elementor-widget-text-editor\" data-id=\"7e8b586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/reel\/DKcp7jZP_1y\/?igsh=aWxpcW9qM3d0MWJn\" target=\"_blank\"><h4 class=\"\"><strong>Este emprendedor Peruano est\u00e1 creando muebles con prop\u00f3sito verde y los est\u00e1 donando a escuelas y colegios \u267b\ufe0f<\/strong><\/h4><\/a>\n&nbsp;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d281e elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"e1d281e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.instagram.com\/reel\/DKcp7jZP_1y\/?igsh=aWxpcW9qM3d0MWJn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el articulo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d2b7fb e-con-full e-flex e-con e-parent\" data-id=\"2d2b7fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8591784 e-con-full e-flex e-con e-child\" data-id=\"8591784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb9ba9 elementor-widget elementor-widget-heading\" data-id=\"fdb9ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empieza a medir y demostrar tu impacto hoy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2eb634 elementor-widget elementor-widget-text-editor\" data-id=\"d2eb634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00danete a TRAZA360 y transforma tus acciones ambientales en resultados reales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c64754c e-con-full e-flex e-con e-child\" data-id=\"c64754c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78841c8 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"78841c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/new.traza360.com\/suscription?plan=gratuito\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-244bc78 e-con-full e-flex e-con e-child\" data-id=\"244bc78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6e8 elementor-widget elementor-widget-button\" data-id=\"d7ab6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/new.traza360.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear cuenta<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62e6a3b e-flex e-con-boxed e-con e-parent\" data-id=\"62e6a3b\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed1cd65 e-con-full e-flex e-con e-child\" data-id=\"ed1cd65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3296818 e-con-full e-flex e-con e-child\" data-id=\"3296818\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d927ed elementor-widget elementor-widget-heading\" data-id=\"0d927ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para empezar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3a590 elementor-widget elementor-widget-text-editor\" data-id=\"2e3a590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9janos tus datos y un especialista en sostenibilidad te contactar\u00e1 a la brevedad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7ae9c elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"6d7ae9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"6d7ae9c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_8ce6243 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8ce6243\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tServicio\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_8ce6243]\" id=\"form-field-field_8ce6243\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Basico\">Basico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Aliado\">Aliado<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar consulta<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a2315b e-con-full e-flex e-con e-child\" data-id=\"6a2315b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trazabilidad ambiental Convierte acciones ambientales en datos verificables. Crear Cuenta Somos una plataforma tecnol\u00f3gica enfocada en impulsar la\u00a0econom\u00eda circular\u00a0a trav\u00e9s de la medici\u00f3n y trazabilidad de acciones ambientales. Conectamos empresas, instituciones y comunidades para\u00a0 transformar iniciativas sostenibles en datos concretos que generan impacto real. Con Traza360 podr\u00e1s tomar decisiones de en base a datos Conoce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":662,"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1096,"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/pages\/2\/revisions\/1096"}],"wp:attachment":[{"href":"https:\/\/mercadeando.com\/traza360\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}