The Market Access strategy meant a change in the way of working and in the philosophy of small producers and ONGs, which should now be based on a knowledge of the market and a more entrepreneurial approach. During the change process it was shown that producers and ONGs had knowledge and experience in things for storage and trade, market information and prices, value chains and management.
The result of this study will let you know from the moment that the co-parties of CORSAID pointed to the Market Access and the value chains, important successes have been registered. Consequently, the ONGs have been convinced of the importance of this intervention strategy, changes that have been put into practice so that it can be carried out successfully.
Summary
The author seeks to systematize the experiences of 16 institutions in Peru and Bolivia, which face the approach of Access to Markets, institutions that have extraordinary will but with a visible deficit of tools, schemes, strategies, tactics.
He tells us how he had to adapt, develop and in some cases invent his own analysis tools on the applicability of the theories on marketing strategies to rural areas of high poverty and numerous restrictions.
